UX Writing Practice

Daily UX Writing Challenge

TEAMMATES

None. Solo project
 

MY ROLES

UX Writer

TOOLS USED

My brain and creativity

TIME

10 min. for each prompt

OVERVIEW
Daily UX writing prompts for practice

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Challenge 1: Canceled Flight

Scenario: A traveler is in an airport waiting for the last leg of a flight home when their flight gets abruptly canceled due to bad weather.

Challenge: Write a message from the airline app notifying them of the cancellation and what they need to do next.

Headline: 45 characters
Body: 175 characters max
Button(s): 25 characters max

My Entry

Flight Canceled

Sorry, but your flight has been canceled due to poor weather. We can’t change the weather, but we can find you a new flight with great perks. Speak with a gate agent or customer specialist for more information.

 

[Contact Us]
 

Stats:

Time completed: 6 min. 30 sec.
Headline: 14 characters
Body: 173 characters
Button: 9

Why?

It was important to let to quickly let the customer know what happened, what can/can't happen, and what to do next. It was a challenge to do this in 175 characters or less, but my entry basically tells the customer that poor weather is the cause of their canceled flight and they can speak a representative to get a new flight with perks to soften the blow of the bad news.


Not knowing what the app or airline could actually do, I had to assume what was possible here, and I thought the most realistic scenario is one in which the airline would set the customer up with another flight but you would have to talk with a representative to get that and negotiate potential extras like a first-class seat, accommodations if there's no flight until the next day, or vouchers of some sort.

I also figured that if there were a button, it would be one to contact a representative, so a simple "Contact Us" made the most sense to me.